Jun 24, 2021
Emily Taylor, the principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work in order to create stronger connections with their audiences, turning lackluster followers into enthusiastic supporters.
Emily teaches organizations how to apply human-centered design, a process that re-evaluates the experience of a product or service’s end user. She designs and facilitates workshops to help teams understand and expand the user experience and offers coaching packages to further guide that process.
Emily’s approach in this area is based on her background working in nonprofit management and industrial design. In the private and nonprofit sectors, she has helped design user-focused campaigns on everything from bicycle safety and arts advocacy to community chambers.
She has a bachelor’s degree in industrial design from the University of Illinois at Urbana-Champaign. Emily serves on the board of the Association of Consultants to Nonprofits, where she helps lead the organization’s outreach to Chicago-area organizations. She is also an active community organizer in the Chicago neighborhood where she lives with her family.
Here’s what to expect during the episode:
- What is “human-centered design”, and does it apply to nonprofits?
- Seeing things from the stakeholder’s perspective. How does your target audience enjoy the experience?
- Points in integrating proper engagement into your organization.
- The underrated value of reminding people of their opportunity to give.
- The technical side of engagement – understand where people are seeing you!
- Providing ways for your staff to feel comfortable to give feedback.
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You can see Emily on her website https://teenybig.com/
Her LinkedIn page is https://www.linkedin.com/in/emily-taylor-teenybig/
Assessment for How Good Are You at Guiding Your Audience: https://gdyqjvwsh9h.typeform.com/to/Aqwig8An
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