May 20, 2021
My guest today is Karla Raines. Karla is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment. Her "aha" moment in 2018 occurred when she saw something she'd never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she'd taught herself to do over years of hands-on practice.
Karla co-owns an international research and strategy firm, Corona Insights, where she's led countless empathy-based and data-driven strategy processes. She recognizes that creativity and imagination are crucial to the strategy process.
With a unique ability to see beyond what is, Karla leads her clients to discover authentic differentiation and craft plans to realize a competitive advantage.
Abstract painting propels Karla's professional creativity and risk-taking as it fuels her soul. Artists look at the world differently, and creativity opens a new portal. Years of painting have taught Karla to get out of her own way, not to tell herself no, and be open to the power of flow. She wouldn't have discovered Differentiation Zone without it and her insights about the strategy process.
Karla’s book Differentiated shares the story of her inventive strategy process, Differentiation Zone®, through real-life vignettes and powerful lessons pulled from over two decades of consulting experience.
Here’s what to expect during the episode:
- Realizing that we can’t just dust off our plans from 2019. Things have changed significantly now!
- Because things are now different, thinking outside the box is now more essential than ever.
- Our customers and clients have the power to choose. It’s up to us to create solutions based on their choices.
- Trends that nonprofit executives may want to be aware of. These may very well shape the way you do business.
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You can see Karla on her website https://karlarainesart.com
Check her out on LinkedIn (https://www.linkedin.com/in/karlaraines/) and Facebook (https://www.facebook.com/karla.raines.5)
Get her book, Differentiated, on Amazon: https://www.amazon.com/Differentiated-Breakthrough-Approach-Strategy-Organizations/dp/1736477013
You can also see the Differentiated Zone website here: https://differentiationzone.com/
Check them out on Facebook (https://www.facebook.com/yourorgmatters) and Instagram (https://www.instagram.com/yourorgmatters/)
Get Mary’s Trust Building Action Plan for free by going to https://hilandconsulting.org/trustbuilding
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